0:00 - Introduction
1:28 - 10 Foundational UX Insights
2:08 - AI in Design
5:57 - Empirical Data from Representative Users
11:05 - Business Value of UX
13:49 - Discount Usability
15:10 - Augmenting Human Intellect
22:28 - GUI/WIMP
26:03 - Hypertext
27:23 - Information Foraging
28:58 - Irrational Users
31:21 - SuperApps, WeChat
33:08 - AI (Intent Based Outcome, Individualization)
41:57 - Timeline of Insights
43:23 - Predication of UX Career
52:16 - How Humans Make Decisions
53:42 - Decision Making on UX vs Business
58:34 - Opportunities for Designers
1:00:30 - Advice for Designers

A special conversation on 10 Foundational UX Insights by Jakob Nielsen, hosted by Alita Joyce.

Jakob Nielsen, Ph.D., is a usability pioneer with 40 years experience in UX and the Founder of UX Tigers, and the Named “the king of usability” by Internet Magazine, “the guru of Web page usability" by The New York Times, and “the next best thing to a true time machine” by USA Today.

JAKOB NIELSEN LINKS:
LinkedIn: [ Ссылка ]
UX Tigers Website: [ Ссылка ]
Jakob Nielsen's Newsletter: [ Ссылка ]

ALITA JOYCE LINKS:
LinkedIn: [ Ссылка ]

ADPLIST'S NEWSLETTER
📫 209,000+ read our weekly newsletter that breakdown high quality insights on designing things people love, and working in tech. Subscribe free today: [ Ссылка ]

Join Our Community:
Learn more: [ Ссылка ]
LinkedIn: [ Ссылка ]
X: [ Ссылка ]

📜 RESOURCES:

WHO ARE WE:
Welcome to the official ADPList YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our mission is to bring the world's expert knowledge to millions worldwide.

Ask us a Question:
Tweet us @ADPList or email us at help@adplist.org - if your email is long, we might not read it, but you never know…

свернуть