On this episode of The Unlearn Podcast, listen in to David Meerman Scott of Stage 2 Capital share his thoughts on AI and its impact on marketing in the coming years. David is an acclaimed author with 12 published books that have sold over a million copies in 30 languages. He currently serves as an independent advisor and investor in emerging companies that are transforming their industries by delivering disruptive products and services.
Key Takeaways:
00:00 - Intro & Background
05:05 - AI is data and math - whose data and math?
05:56 - Using AI with your own data
08:05 - Risk of sharing your data with AI today
12:39 - Proprietary data plus AI for marketing purposes and private servers
17:09 - Job losses due to AI
18:40 - Leaders who don’t understand AI can be overcharged by agencies
21:59 - The immense pressure to deliver growth leaves marketers unable to think clearly
24:50 - The capacity of AI to trigger reductions in marketing budgets
26:25 - What can businesses realistically look to do with AI in 2023
30:58 - Surplus of content created by AI
31:32 - Are we pivoting to more Human to Human marketing channels?
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