(8 Sep 2011) SHOTLIST
AP Entertainment
Jersey City, NJ, 7 September 2011
1. Pan from Marc Anthony Collection poster to Kohl''s sign
2. CU, then pan out of Marc Anthony photo and ribbon
3. Mid shot of Marc Anthony
4. UPSOUND (English) Marc Anthony, Recording Artist:
"I cannot tell you how excited I am about this partnership. From day one I knew it was right and I''m actually standing here and I can''t believe that the day has come. And I''m proud to be partners with Kohl''s and I''m looking forward to a long, fruitful relationship and it''s a very, very, very proud moment for me so. And that''s a fact."
5. Marc Anthony cuts ribbon
6. Fashion shot of Marc Anthony posing for photos
7. Pan from Kohl''s sign to Jennifer Lopez Collection poster
8. CU of Jennifer Lopez Collection poster
9. SOUNDBITE (English) Marc Anthony, Recording Artist - on working with Lopez on the line:
"Yeah. It was part of the process; you know what I''m saying. And I always had Jennifer as a soundboard and vice versa. So, yeah, I''m really happy about her line and I saw all the work that she put into it and the Kohl''s people put in to it and it looks great. It looks great. I''m really proud of her."
10. Various of Marc Anthony going through his clothes
11. SOUNDBITE (English) Marc Anthony, Recording Artist:
"This style was born from years of travelling, years of having to wear clothes in all kinds of situations -- whether in public or. So I realized I did have a style. And I gravitated toward certain things and I think that''s what we captured here at Kohl''s. It was a long, arduous process, but they have an amazing design team. There execution is like nothing I''ve ever seen. When we first got together my biggest concern was quality, quality, quality, quality, quality, quality, quality at a great price point, and we were able to accomplish that. So now I stand here, I can''t believe, I can''t believe we''re here. You have to know how many countless hours of meetings and design meetings and meetings on the vision and the branding of the clothing and stuff like that, and just to stand here, it''s almost surreal. But we got it done and I''m really excited."
12. Pan of sweaters
13. Pan from Marc Anthony Collection sign to jacket
14. Various fashion shots of dummy models
15. CU, then pan out of Marc Anthony
16. Mid shot, then pan out of Marc Anthony
STORYLINE
MARC ANTHONY, J. LO LAUNCH FASHION LINES AT KOHL''S
Jennifer Lopez and Marc Anthony may be ending their personal relationship, but their professional one lives on.
Anthony and Lopez launched their fashion lines - the Marc Anthony Collection and the Jennifer Lopez Collection - on Wednesday.
Anthony marked the launch with a ribbon cutting at Kohl''s department store in downtown Jersey City, N.J. Lopez did not attend, but Anthony said they collaborated a lot on the work.
"I always had Jennifer as a soundboard and vice versa," he said of his collection. "I''m really happy about her line and I saw all the work that she put into it."
Anthony also said he''s "really proud of" Lopez.
The pair, both 42, announced their split in July after seven years of marriage. They have 3-year-old twins named Max and Emme.
In April, Lopez and Anthony announced plans for a TV show together called "Q''Viva! The Chosen," a series searching for talent in Latin America and then bringing them to America. It will be produced by Simon Fuller, the creator of "American Idol," where Lopez works as judge. A representative for Anthony said the show is in its pre-production stage.
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