The Agent-Owned Cloud Brokerage™

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Jason Gesing: You know, virtual offices have been around for a while and there’s a real distinction in our mind between a cloud office and a virtual office, a cloud brokerage and a virtual brokerage. A virtual brokerage, I think we start to think about agents who largely are working in isolation. There aren’t those opportunities for mentoring, for professional development, for personal interaction, for social engagement for really developing a network that you can turn to and learn from, and that’s an important part of being in the business. People are in this business because they like working with other people. They like helping other people.

And in our environment, in the cloud brokerage, that happens. We have classes, we have water cooler chats, we have celebrations, and we bump into each other in the cloud campus, and we catch up in terms of what is going on in people’s lives, what’s going on in their businesses. We’re able to do that with people not just in our local zip code, not just in our office, but people that are thousands of miles away who are familiar with a completely different culture or experience or different aspects of the business and we get to absorb all of that. It really creates a very robust and engaging community.

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