Melva Covington, Senior Director, Head of Field Based Medical Strategy, Sanofi speaking to Ulrich Neumann, eyeforpharma on the obstacles she has been faced with when driving to become patient centric. Melva was speaking to Ulrich ahead of her presentation at The Patient Summit.
eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences.
eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness.
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