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Cut in a slim modern tapered fit, these jeans come from Edwin come made from a soft stretch denim in the famed Kaihara mill. Featuring two-tone contrast stitching and weathered nickel, they come boasting a lived-in look for an authentic feel. Constructed in a classic 5 pocket design, they come finished with a mint green selvedge edge whilst a branded embossed leather patch and zip fly complete the look.

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About Aphrodite Clothing



History

Aphrodite was formed in 1994 by two brothers, Andrew and Duncan McKenzie. The brothers’ intention was to provide a superb store to support their enthusiasm for contemporary fashion. This was only the beginning, and today Aphrodite can boast the store of their dreams, gaining national acclaim and respect from both press and suppliers alike. In 2007 Aphrodite looked to take their expertise to a worldwide audience, with the launch of their aphrodite1994.com website. Though being a web based store, Aphrodite looks to maintain the standards and professional customer care offered to any Aphrodite shop customer.



Customer Service

Politeness and a friendly attitude greet all customers on arrival, and departure at Aphrodite. We look to maintain these standards for our customers throughout their website shopping experience. Aphrodite has a loyal customer base who continue to both shop and seek style advice in the store. Aphrodite have a great belief in staff development both for in store and online retail, holding training days designed to encourage developing staff knowledge and understanding of the products on sale.



About the Location

Aphrodite is based in Sunderland; the most highly populated city in the North East of England, with a population of 300,000.As well as industry and commerce, Sunderland benefits from a huge student population with Sunderland University being recognised by The Guardian newspaper as the best new University in 2001, and rated best new University in the UK for the overall quality, range and quantity of its research. Sunderland enjoys a thriving nightlife with a myriad of bars and restaurants attracting the city’s movers and shakers, and Aphrodite is proud to be leading the way in the fashion stakes in a city which has a key role in supporting the North East economy.



Moving with the Times

Aphrodite is a dynamic and forward thinking retailer. The buying team is constantly on the look out for new and innovative brands to add to their rapidly expanding collections. The end result is a more comprehensive buying experience for our customers whether within our store or through the aphrodite1994.com website

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