Welcome to the first episode of our Amazon DSP Series!
Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts. #amazonadvertising #amazondsp #amazonads #d2c
New to DSP? Start here! ⬇️
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In This Episode:
[0:05] Exploring the integration of Amazon DSP with PPC advertising.
[2:20] How to determine viability and budgets for Amazon DSP.
[5:54] Unlocking the full potential of Amazon DSP.
[8:30] Maximizing DSP for targeted audience engagement.
[12:46] Leveraging DSP for non-endemic brand advertising and more.
[26:55] Exploring Prime Video's Exclusive Advertising Opportunities
[41:39] Targeting Competitors' Customers Through DSP
➡️ Get weekly insights from BTR Media:
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➡️ Connect with Adam on LinkedIn:
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➡️ Connect with Justin on LinkedIn: [ Ссылка ]
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