Porter's 5 forces analysis is a marketing and strategy analysis tool that allows for the better understanding of an industry or market. You look at the threat of new entrants into a market, the bargaining power of suppliers, the threat of substitute products, the bargaining power of buyers, and the intensity of rivalry.
This can be very helpful to better understand your industry.
Copyright Mark Wolters 2019
#marketing #5forces #principlesofmarketing
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