Ray Kroc, a struggling salesman visited McDonald’s first store run by the brothers in California. At that point, only 3 food products were sold by them hamburgers, fries, and milkshakes. Their business model was super successful as the food was being served in 30 seconds in disposable packaging and was based on a take-away system.
He convinced the brothers to let him grow their business on a franchise model. He was super impressed and saw huge success in their business model. The brothers agreed and Ray started his first McDonald’s franchise in Illinois. The brothers and Ray constantly had fights over how to expand their business. While the brothers did not want to compromise on the quality standards, Ray only thought about making more money out of the business
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