How to develop a measurement scale? Scale development process and procedure
This video discusses scale development, it’s importance and the steps involved in scale development using easy metaphors and examples.
Thank you to Dr. Ali Bavik from Institute for Tourism Studies, Macau for sharing his knowledge along with his colleagues.
If you have any questions, post them down in the comments.
![](https://s2.save4k.ru/pic/Y2IDdz2zFTY/maxresdefault.jpg)