I was invited to Il Cenacolo in San Francisco to give a talk on the realities of running a small wine brand in the midst of the big and changing wine world. Here I talk a little about my own road to wine and a bit of my own Italian-American context, the legal and practical aspects of starting a winery, some fundamental marketing and model choices, and the benefits and challenges. There is much, much more to discuss here, so contact me if you have questions or need consulting help.
Note - actual business talk starts around 14:00 after the personal info, past chef life, and Italian-American cultural chat...
