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I abhor counterfeiters. I think we all do, but when it happens to you, the topic takes on a whole new meaning. Like cancer, we all hate cancer, but if you get it, it's personal.
Counterfeiting happened to me.
I invented a photographic lighting device that wound up becoming an international success, that generated over $100 million in retail sales since I invented it about fifteen years ago. Suddenly, in the last year, sales dropped dramatically, and we couldn't figure out why. There were still people using my products, I'd see them in use by the White House photographer (if you want to see something hilarious, google my name and 'Prince Charles'). But our revenue suddenly dropped. We finally discovered that the Chinese had infiltrated Amazon, and sold a complete knock-off of my product. Amazon took quick action and literally closed 116 Amazon stores that had sold counterfeited copies of my patented product. One store had over 200,000 items, and had been in business for nine years - and was shut down. Nothing made me quite as sick as seeing a complete knockoff of my product that took over 80% of my sales. Any promotional advertising I did made some guy in China a lot of money.
I had been a huge fan of Shungite for years. Having been fascinated with the oscillation of crystals, I purchased a Shungite stone and was amazed by its palpable energy. I charged my water with it, and could instantly taste a difference. I touched it to different energy points - and could feel a 'corkscrew' effect that felt like an unwinding. So I started buying a lot of it for my own personal use - in my bathtub, in a pendant that I wore, in my cat's water dish, in the watering spout for my plants - I had Shungite everywhere, and it was amazing.
Until it wasn't. Some of the pieces seemed to be - just rocks. So I researched how to test for real shungite, and learning that it is a unique rock that is entirely conductive - like copper wiring. And I tested the pieces in my collection, and 1/3 were fake. I googled 'fake shungite' and saw angry testimonials of people who bought fakes. So, on one sleepy evening, I playfully made a website called, "Verifiedshungite.com" and posted an image of one of my rocks, hooked it up to my merchant account, and never finished it. The website literally said, "Your product description here". I forgot about it, totally. Until on April 9, a woman, Cynthia F - purchased a rock off of my website. I couldn't believe it. Why would someone buy a product off of a completely unfinished website? I didn't even have any to sell, so I sent her one of my own collection. But I took it as a sign - this is something I should explore.
Sampling from different sources, including, the most ridiculous vendor of them all for knock-offs (Amazon - their listings for Shungite are downright hilarious)
I found a source through a connection that has supplied me with 100% genuine Shungite. But bowing to the victims of fake Shungite, I made it my purpose to hand-test every single product. My elite Shungite products are even photographed and video captured individually, as I find that the fun in going into Crystal shops is choosing your stone.
So this website is a passion for me. I photograph rocks, and publish them so that you can purchase the one that you see on this site. My kids make the boxes and put on the labels.
I don't know how long I will be able to do this, or how fast I can keep shipments coming through Russia (you probably have noticed I'm constantly in sell-out status). Every item takes me about 10-15 minutes to photograph, process and test. And as of right now, I'm shipping each box myself. I get a thrill out of sending products. Though I have started a number of multi-million dollar businesses, my favorite part is when I get to be in contact with my first customers. It's so fun.
So, that's why this site is here. There was a Harvard Business School study that said that if you can get a customer to return, their chances of doing business with you a third time goes up 800%. This store is delivering a lot of product every day to repeat customers and referrals. That to me is the thing that I care about. If you trust me with your purchase, will you return?
That's why the money-back guarantee. That's why I enjoy this. It's not for the money, it's for the vibrational energy I get from sending you Shungite Rocks.
Thank you for your trust in me, and for referring me to your friends and family as the source to be trusted for "Verified Shungite".
Gary Fong
