So like looking at that HSLR that Mark mentioned, that's a thousand dollar rifle scope. That's a lot of coin. That's that's the cost of the hunt. If you're driving from Wisconsin here, plus your tag, plus your food, plus your gas. So they see that and they're like, well, shoot, that's a I don't think I'm going to be able to sneak that one into the budget. So then they say, well, I still want six to 24, but I'm going to go down a few tiers in optics. And then I'll be OK, right, because they still have six to 24, but I'm going down a tier. And that's fine. But again, we need to now consider application. So let's say we jump down to we'll just we'll go to the extreme end. We go to the crossfire to six to 24 by 50 adjustable objective. Our entry level high magnification scope. We're still at six to 24. We're still at 50 to somebody not well versed in a rifle scope. They look at these two things on paper and they see same same numbers are the same. They could lower price. Man, I'm ripping them off. The only the only the only thing the only thing in common that these rifle scopes share is their color, their magnification range and the fact that they're vortex optics products. They couldn't be more different for use and an optical quality.

@VortexNation

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