In NLP Values are a big part of getting into the inner workings of your clients motivational 'buttons'.

Values in NLP are high-level generalizations that describe that which is important to you. In NLP sometimes called criteria.

Values are what is important to us. That’s not rocket science, yet when you learn that they are all unconscious and dictate what you and others do in life; you’ll find out how important they are to learn about.

During this section (on the full online course or live training) you’ll learn how to elicit values easily during a conversation and how to change them when they do not provide you or your clients with consistent or congruent results.

One of the great Hypnotherapists of all time, Milton Erickson used to ALWAYS find out what peoples values were before doing any kind of intervention with them. Whether you are in sales, in an HR environment or a therapist, how can you work with someone if you don’t know their deepest motivations?

As values are a deeper unconscious filter even than beliefs, you must be able to find them out to have consistent results in your work or personally.

When someone says they ‘know’ you, do they mean that they remember memories of certain things that happened and how you reacted, or did they mean they understand your deepest motivation? When you learn about someone’s deepest motivation, you truly know him or her.

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