Building on the Love Has No Labels campaign’s longstanding effort to address bias, Fight For Freedom holds a mirror to the simple acts of freedom often taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice every day.

Developed pro bono by R/GA, the new PSA opens with idyllic images of America and traditional symbols of freedom – flags draped from windows, children watching fireworks – before highlighting specific moments of simple activities that have led to the harassment or murder of innocent Black lives. Jogging in a neighborhood, birdwatching in a park, driving, or sleeping safely in one’s own bed. Juxtaposing these images, the PSA reminds us that before we celebrate the freedom some Americans have, we must fight for the freedom all Americans deserve. All lives can’t matter until Black lives matter.

Come together against racial injustice by learning, taking action and participating in the conversation at [ Ссылка ].

Love Has No Labels is an Emmy-winning global movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. We celebrate diversity and encourage people to come together under the context of love because we know, together, we can create a more inclusive world.

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Fight For Freedom | Love Has No Labels | Ad Council

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