Building on the Love Has No Labels campaign’s longstanding effort to address bias, Fight For Freedom holds a mirror to the simple acts of freedom often taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice every day.
Developed pro bono by R/GA, the new PSA opens with idyllic images of America and traditional symbols of freedom – flags draped from windows, children watching fireworks – before highlighting specific moments of simple activities that have led to the harassment or murder of innocent Black lives. Jogging in a neighborhood, birdwatching in a park, driving, or sleeping safely in one’s own bed. Juxtaposing these images, the PSA reminds us that before we celebrate the freedom some Americans have, we must fight for the freedom all Americans deserve. All lives can’t matter until Black lives matter.
Come together against racial injustice by learning, taking action and participating in the conversation at [ Ссылка ].
Love Has No Labels is an Emmy-winning global movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. We celebrate diversity and encourage people to come together under the context of love because we know, together, we can create a more inclusive world.
Subscribe for Ad Council’s latest PSAs: [ Ссылка ]
The Ad Council is where creativity and causes converge. We bring together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. We’ve created many of the most iconic campaigns in advertising history in order to raise awareness, inspire action and save lives.
Visit our website: [ Ссылка ]
Visit Ad Council’s Official Blog: [ Ссылка ]
Like us on Facebook: [ Ссылка ]
Follow us on Twitter: [ Ссылка ]
Follow us on Instagram: [ Ссылка ]
Fight For Freedom | Love Has No Labels | Ad Council
Fight For Freedom | Love Has No Labels | Ad Council
Теги
Ad CouncilPSAFight For FreedomLove Has No Labelsaddress biasnon-Black Americansinnocent Blackmurder of innocent Blackracism and injusticeinjustice every dayinjustice by learningEmmy-winning global movementfreedom all Americans deserveidyllic imagesharassment or murder of innocent Blacksystemic racismacts of freedomracial injusticelove has no labels youtubesexual orientationad council love has no labelsCampaign ID[1033]