𝗧𝗵𝗶𝘀 𝘀𝘁𝗼𝗿𝘆 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗹𝘆 𝗮𝗶𝗿𝗲𝗱 𝗼𝗻 𝟭𝟭 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟮.
They’re adorably cute, fabulously charismatic, and a marketer’s dream. They’re called ‘kidfluencers’, children who’ve unlocked the extraordinary power of social media influencing – and they’re raking in thousands of rands by simply being themselves. From babies in nappy adverts curated for Instagram, to five-year-olds pushing clothes and toys on social media platforms – if they’re selling it, parents are buying it. The child influencer is on the rise, and big brands are lining up to cash in on the fame of these new internet sweethearts. Carte Blanche goes backstage in this latest popularity contest.

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