In this over-the-shoulder demo, I show you how to update old blog posts for search engine optimization (SEO) for a small local business.
Many small businesses have blog posts that date back for years. But in many cases, some of the old ones might not be optimized or need to be updated.
It’s time to clean these old blog posts up and give them some purpose!
In this video I’ll show you how some simple cleanup to the titles, URLs, title tags, and especially anchor text (and your internal linking) can give your SEO a boost and give some of that old content a new purpose.
In this specific example, I demo a law firm website, but the principles are applicable to all small businesses.
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// IN THIS VIDEO
00:00 - Intro
03:39 - Choose Your Focus Keywords
13:00 - New Blog Titles
15:18 - Updating URLs (Slugs)
18:56 - Writing SEO Title Tags
23:26 - Anchor Text & Internal Linking
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*Disclaimer: The views and opinions expressed in this video are my own and may not reflect the best practices and opinions of the search engines, social media platforms, and tools mentioned.
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#SEO
#blogs
#content
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