Use this process to test Facebook ads and find the best creative, copy and audiences for your ads. This Facebook ad testing strategy allows you to test each element of your Facebook ads and optimize them to lower your lead costs and improve ROAS.

These are the same Facebook ad testing strategies I've used to optimize tens of millions of dollars in Facebook and Instagram ad spend.

If there's one thing I constantly see when I'm reviewing ad accounts or working with advertisers, it's that most people simply fail to test Facebook ads properly. They either aren't testing enough, or don't have a structured approach to their Facebook ad split tests. This video will show you how to a/b test Facebook ads to avoid these problems.

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