(19 Jun 2016) LEAD IN:
There's a new secret to looking younger in Beverly Hills: so-called 'medi-spa' treatments.
These services can now be found in the luxurious beauty rooms of some of LA's top hotels.
STORY-LINE:
A woman lies back as her face is massaged, soft music playing in the background.
But this is no ordinary luxury spa experience.
She is receiving a DNA facial treatment, the type of service that used to only be found in a cosmetic doctor's office.
Minimally invasive cosmetic treatments are on the rise and two luxury LA hotels are among those who have taken notice.
The Four Seasons Los Angeles Hotel is offering the DNA Facial, developed by Beverly Hills cosmetic surgeon Dr. Ronald Moy.
During a 60-minute facial, which costs 275 US dollars, an aesthetician uses a handheld application device to perform three skin-rejuvenating actions simultaneously - while infusing a serum and a DNA cream.
"DNA Facial basically takes out your bad DNA that is damaged, sun damaged and really replaced the bad DNA with good DNA, just like a seamstress would cut out the bad fabric and put in the good fabric. The other part of The DNA Facial is the growth factor that thickens and tightens the skin by stimulating the stem cells," says Moy.
The claim is that the cream used, which is made of plankton, mustard green plant and organic barley, reduces DNA damage, as well as stimulating cell renewal and boosting collagen production.
"This is really a gene cream, that fixes your DNA or replaces your DNA," Moy says. "We have genes that can target skin cancers, so everything in the new world in the new medical world will be molecular and this is probably the first of those creams that we will see that are gene creams."
Across town, at the Peninsula Beverly Hills Hotel, there's another "medi-spa" treatment on offer.
There, clients can book in for a 275 US dollar lifting facial, created by TAMA, that delivers electromagnetic waves to the surface of the skin to create slight swelling designed to make your face look more vibrant.
The treatment, which also includes an Alpha Hydroxy Acid (AHA) facial peel, involves a tama microcurrent being applied to the face via rods.
Sudi, lead aesthetician at The Peninsula Beverly Hills Hotel, says clients think the lifting facial "has toned and firmed their skin, rejuvenated their skin and their skin looks healthier and younger."
Former Miss USA Debora Shelton tries it out and says her lips look plumper after one session.
But can these procedures really provide long lasting effects - and is there a risk to having them performed in spas?
Plastic surgeon Dr. Rami Batniji says: "I do believe that patients perceive a benefit from those treatments. The question is whether that benefit is due to, for example the stem cells, the growth factors, whether the benefit is due to the Tama (microcurrent) and the science really isn't there to support that claim - but certainly patients enjoy the experience of these treatments and they feel that their skin looks more vibrant and looks better.
"The other question is how long do these treatments last? The answer is we don't really know how long the perceived benefits last, but there is very little risk associated with these treatments and there is very little risk of infection for (from) these treatments as well," Batniji concludes.
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