Bud Light’s hiring of trans influencer Dylan Mulvaney prompted conservative backlash, but the company’s handling of that backlash lead to even more criticism from the LGBT community.
#BudLight #Marketing #LGBT
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How Bud Light mishandled the Dylan Mulvaney backlash
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The NationalBud LightLGBTQ brandingtransgender representationconservative backlashdamage to brand reputationauthentic representationmarketing campaignsLGBTQ marketingqueer communityBud Light salesLGBTQ representation in advertisingAnis HeydariCBCCBC Newsbud light controversybud light dylan mulvaneybud light backlashlgbt marketingbud light transgender commercial
