This one hour webinar demonstrates some suggestions as to how one might go about implementing the practical guidelines from Braun & Clarke, 2006 & 2020 for conducting a Reflexive Thematic Analysis using NVivo.

This YouTube transcript discusses conducting reflexive thematic analysis using NVivo, a research tool. The webinar is led by Ben Meehan and Simon Taylor, who provide insights into the process. They emphasize the importance of familiarization with the data, systematic coding, organizing themes, and utilizing tools like annotations, memos, and visualizations. The aim is to create a transparent and rigorous audit trail of the analysis. The process is iterative and adaptable to different research needs. The ultimate goal is to develop meaningful themes from the data.

Highlights
🎙️ Conducting a thematic analysis using NVivo in a webinar.
💼 Ben Meagan, a certified platinum trainer, and Simon Taylor, an account director, lead the session.
🗒️ Familiarization with the data is crucial, involving annotations, memos, and immersive reading.
📊 Visualizations such as mind maps and concept maps aid understanding.
🧩 Systematic coding and organization of themes are pivotal.
🔍 The iterative process allows for adaptability in analysis.
📜 Creating a transparent audit trail is essential for research credibility.
🔄 Letting go of themes and data reduction are vital steps in the analysis.

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