Curbside pickup service is when retailers allow customers to place an online order for pickup in-store also known as – Buy Online, Pick-Up in Store (BOPIS). When the order is ready, the consumer waits in a designated area near the store, and a store associate brings the pickup order. Because of the convenience, this provides for shoppers, this option has become an effective way for retailers to create or enhance their omnichannel retail strategy. Retailers providing this service have noted that many of their stores have seen an uptick in sales, especially given home delivery delays caused by the pandemic. It has not only become a great way to help customers feel safe when they shop but also for retailers to deliver their goods safely.
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