This Smarketing Sunday begins with a reflection on the analysis of numbers available regarding the return on ad spend (ROAS) on Tourism Australia's fake Crocodile Dundee Super Bowl ad. Then we discuss what is ROAS, as well as what is considered a good ROAS. After that I consider Super Bowl ad profitability in comparison to typical ad results. Next is an overview of who profits from the National Football League (NFL), and how the NFL is a microcosm of income disparity in the U.S. Finally we reflect on the role of capitalism in perpetuating settler colonialism, as well as how we can see this playing out through sports such as "American" football.
This live stream came about because...
1st - in my Moz vs Ahrefs live stream, I reacted to "Ep 9 | How Tourism Australia Fooled the World With a Fake Crocodile Dundee Ad | Catherine Lux | 4k" from Moz: [ Ссылка ]
2nd - I followed that up with a live stream on "Super Bowl Ad for Australia Tourism 2018 Analysis & Reaction" [ Ссылка ]
3rd - this live stream is a follow up to "Super Bowl Ad for Australia Tourism 2018 Analysis & Reaction"
Material covered:
0:00 Intro - Recap on how this live came to be, recovering previous sources, reflecting on advertising in the Super Bowl, & considering impact based on upholding colonialism through capitalism using football as a case study
5:00 Reviewing ROAS calculation on Crocodile Dundee Australia Tourism Super Bowl Ad
Crocodile Dundee inspires $36m American tourism push. [ Ссылка ]
Tourism Australia Annual Report 2018/2019 [ Ссылка ]
Tourism Australia [ Ссылка ]
Danny McBride told us how he got involved in that fake 'Crocodile Dundee' movie, which was actually a $27 million ad campaign for Australian tourism [ Ссылка ]
12:55 What makes a good ROAS?
What is a Good ROAS? [ Ссылка ]
Return on ad spend (ROAS) [ Ссылка ]
Return on ad spend (ROAS) [ Ссылка ]
What is ROAS in 90 seconds or less [ Ссылка ]
23:00 Are Super Bowl Ads Worth the Investment?
“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment” [ Ссылка ]
Super Bowl Ads: Biggest Waste of Money [ Ссылка ]
How The Super Bowl Became The Championship Of Advertising [ Ссылка ]
Worst Super Bowl commercials: What went wrong? [ Ссылка ]
58:20 Who Profits Off Super Bowl Ads?
How Much the NFL Makes From the Super Bowl [ Ссылка ]
Why Hosting The Super Bowl Isn't Worth It [ Ссылка ]
How NFL Teams Make Money [ Ссылка ]
Harmful Sports Myths Perpetuate Wealth Inequality [ Ссылка ]
Why NFL Players Go Broke [ Ссылка ]
1:47:38 Live recap so far & break
2:06:18 TV as an example of connection between sports & imperialist market
How TV Shows Make Money: The Business of Television [ Ссылка ]
The Economics and Ownership of Television and Cable [ Ссылка ]
Sport, Colonialism, and United States Imperialism [ Ссылка ]
2:19:45 How is Football an Example of Upholding Colonialism Under Capitalism?
Race, Colonialism, and the Politics of Indian Sports Names and Mascots: The Washington Football Team Case
1. [ Ссылка ]
2. [ Ссылка ]
How Football Shaped Indigenous Identity [ Ссылка ]
‘Symbol of erasure, exploitation, racism’: Arizona community reacts to Washington nickname controversy [ Ссылка ]
Proud To Be (Mascots) [ Ссылка ]
2:54:20 Imperial Harm Perpetuated Rooted in Racism
Capitalism and Colonialism [ Ссылка ]
Racial Capitalism and the U.S. Colonial Present [ Ссылка ]
3:29:30 Conclusion - discrepancies in Super Bowl ROAS results, commercialized sports are imperialistic
