I would suggest you to watch these 2 videos on programmatic advertising and DV 360 before watching this video for a better understanding of the concepts.

[ Ссылка ]
[ Ссылка ]

DV 360 (formerly known as DoubleClick Bid Manager) is a demand-side platform (DSP) that allows advertisers to programmatically purchase advertising inventory from various sources, including Google AdX and other ad exchanges.

It's important to note that the actual cost of running a campaign will depend on a number of factors such as targeting criteria, ad format, and competition for ad inventory. Therefore, it's important to set a budget that is realistic for your campaign goals and to monitor your campaign performance regularly to ensure that you are getting the results you want.
It's worth mentioning that even if you don't have a large budget, you can use bid strategies such as "Maximize Clicks" or "Maximize Conversions" that allow you to automatically adjust your bids to maximize your campaign performance within the budget you set.

This video shows how to set up a campaign in DV 360. Remember, there is no substitute to practical learning, so I would strongly suggest you to get hands-on training in using DV 360 whenever you get the opportunity.

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