This is video is especially for all you certified Google Ads nerds like me…. Who want a reliable way to scale and your Google Ads campaigns.
One the best ways to scale a Google Ads campaign is done through splitting your campaign into separate campaigns.
To start I want to be clear on the reasons for why you would split a Google Ads campaign or have multiple Google Ads campaign, because the thing to remember is that having MORE Google Ads campaigns DOES NOT mean that you will get better results.
A very common mistake I see when I review Google Ads accounts is that they have too many campaigns - as people think that more campaigns means better results.
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