In this installment of "Welcome to the Surf Industry," we talk with Stephen Baird of TrackFly to learn how his company is helping independent retailers and brands make more informed discussions.
What started as interview to kill my curiosity quickly turned into excitement as I learned about the analytics TrackFly supplies the industry. This tool not only helps retailers make more informed buys but allows brands to have all the shop and market information before they call or walk into a store. No more asking a retailer, how they are doing on inventory or asking for a report. It’s now all at the brands finger tips. Sound too good to be true? Watch this episode and get excited about the possibilities.
Ever wondered about the inner workings of the Surf Industry? Curious about the perspectives of surf shop owners, buyers, and brand executives? Interested in the creative visions of shapers as they envision the future of surfing? Perhaps you're a fledgling brand eager to understand how to penetrate the surf retail market.
Each episode, we engage with different personalities from the surf industry to provide you with the freshest insights. Join us as we explore the dynamic world of surfing from various angles.
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