If you have a passion for creating content in any niche, then you have everything you need to earn a full time income from social media. It was the joy of sharing experiences and bringing ideas to life through digital art that got me started as a UGC Creator.
After that, the work you put in to improve your craft, build your personal brand, and grow your net worth will determine how your business evolves. You might start off as a creator, but then take on roles as video editor, social media manager or creative strategist. You might enjoy freelancing, but also apply for contract salary positions later on for different marketing roles 🧐
STEP 1: understand what make a good piece of UGC is
• learn about different formats for organic UGC applied as part of a social-first brand content strategy
(check out TT accounts like Duolingo, Olipop, ScrubDaddy and Lotus Cars - or IG accounts like Glow Recipe and Truly Beauty) *UGC examples on my page*
•learn about different direct response formulas used in ads
(TikTok Creative Center, Meta Ads Library, Twitter)
•learn about the Key Performance Indicators for both types of UGC/marketing (check out my post from 5/3)
STEP 2: build your UGC portfolio
•practice producing high quality UGC
•identify your strength, top performers, and learning opportunities
•design your UGC portfolio (Canva, webinar in The Hub)
*I have templates + a video guide available*
STEP 3: start putting yourself out there
•build your personal brand across multiple platforms
•apply to campaigns and brand opportunities on multiple platforms (brands meet creators, beeroll, insense, cohley)
•pitch brands through DM or email (if you need help finding the contact info or writing the pitch, try @getmovig )
STEP 4: establish a sustainable workflow
Let me know in the comments if you want a part 2 📣
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