In today's weekly PLG123: There are the 11 principles of PLG you need to win today:

1. Build for the end user
2. Build to be discovered
3. Build to meet your users where they work
4. Build for openness
5. Build for flexibility
6. Build community as a competitive advantage
7. Deliver instant product value
8. Deliver instant customer experience
9. Monetize after you deliver value
10. Monetize based on usage
11. Monetize beyond software

We are in a new era of #PLG - the Era of Connected Work ⚡️ and it changes everything.

My colleagues Kyle Poyar 🌈, Sanjiv Kalevar and Chris Gaertner just finished a huge report on the current (and future) state of PLG.

This thing is a must read / must study / must practice resource.

And don't miss the perspectives of legendary #PLG #CEOs to back up the principles including Howie Liu @ Airtable, Wade Foster @ Zapier, Taylor Nieman @ Toucan, Yamini Rangan @ HubSpot and Tope Awotona @ Calendly.

Check out the full report! 👉 [ Ссылка ]

#PLG #software #startups #vc #community

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