Ever wonder how a guy could turn a brand largly built on athleasure into one of the most well known brands in the industry? That's exactly what Jerry Lerenzo has done with Fear of God, well, essentials at least, but we'll get to that later.
Jerry has managed to this point to do 2 things not many streetwear brands have done, stand the test of time, while not selling out. But how did it all start? Lets find out. I'm Nate the Great from Takeflight214.com and this is the history of Fear of God.
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
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Happened To Alife:
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What Happened To Diamond Supply Co. :
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What Happened To Billionaire Boys Club/Icecream :
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The History of Fear Of God Jerry Boys Revenge
Теги
fear of godfear of god clothingjerry lorenzohistory of fear of godfear of god essentialsstory of fear of godwhat happened to jerry lorenzoKanye westdoes Kanye West own fear of godwhy is it called fear of godwhere is fear of god fromstreetwearhypebeaststreetwear documentarieshype beast videostreetwear videostour merchjerry Lorenzo yeezyfear of god adidasfear of god niketake flight 214history of streetwearhype beast history
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