Three powerful media engines that should be working together, yet often are siloed. Are you?
If you answered yes – and even if you didn’t - this session is for you. The industry has come a long way not only in mindset but technology that allows for true integration, however the opportunities to work smarter together are endless.
In this session, we examine the key that earned media holds to unlocking greater success for paid and owned counterparts by:
- Understanding earned audiences
- Demonstrate how earned media drives business KPIs
- Why integrated campaigns drive better, more measurable outcomes
