Order my first book 'Build, Don't Talk' here: [ Ссылка ]

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In this episode of Figuring Out, Raj Shamani talks with Co-founders of SUGAR Cosmetics, Vineeta Singh and Kaushik Mukherjee.

From starting fresh and making a huge breakthrough in the Indian cosmetic market, Vineeta and Kaushik have several lessons to share for budding entrepreneurs.

Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics. She is a mother of two boys under 10 and alumnus of IIT Madras and IIM Ahmedabad. She is a role model for many of her millennial customers today

Kaushik Mukherjee is the Co-founder & COO of SUGAR Cosmetics. He is a TEDx Speaker and alumnus of BITS Pilani and IIM Ahmedabad. He is also an Ironman triathlete and marathoner.

SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Scaled from INR 0 to 100+ Crores in turnover within 4 years and currently available online and 1000+ retail outlets.

Watch the video till the end and subscribe to the channel for more pieces of value like this!

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Timestamps:

00:00 Intro
02:02 Why you should never do BOGO
06:58 Benefits of MBA
15:19 What to do after B-School?
17:36 How to start to make it big in life?
19:47 How did they start dating?
24:48 How to decide your business model?
31:25 Why did their first startup fail?
32:38 Looking at the bigger picture
34:39 Sunk Cost Explained
36:46 Why should you complete rather than compete?
44:43 What was completion for them in the beginning?
49:00 Why did they start?
55:52 Gamification Explained
01:02:47 Guess the Price Game

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: [ Ссылка ]
Canon EF50MM F/1.8 STM Lens: [ Ссылка ]
Canon EF-S 18-55mm f/3.5-5.6: [ Ссылка ]
Yunteng Aluminium Tripod (Vct-690, Black): [ Ссылка ]
Zoom H6 All Black (2020 Version): [ Ссылка ]
Shure SM7B Cardioid Vocal Dynamic Microphone: [ Ссылка ]
Shure MV7 USB Podcast Microphone: [ Ссылка ]
GODOX SL150II 150W LED Video Light: [ Ссылка ]

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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