Some of the videos on this channel have been generously restored by www.thinkframe.media This Ident aired during a difficult period in Network Ten's history. "10 TV Australia"
The Network owner, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser.
Nine months after it began, Steve Cosser's restructuring of Northern Star Holdings and the Ten television network had reached a critical stage. Cosser had hacked costs and reduced Ten's losses. Debt has been shaved to $390 million from the $654 million it was on the day Cosser's Sydney-based TV production company, Broadcom, took a 19.7% stake in, and control of, Northern Star. The next step was to find a way to service that debt, lift Ten's ratings and revenue, and drag the network back into the black.
Television is a simple enough business. To generate revenue and profits, a station must produce high-rating programs. Balancing costs and ratings is the key to success, but in the previous three years that equation was buried under huge debt burdens and escalating costs. Cosser's job was to cut both debt and costs at Ten, and restore some sanity to the running of Australia's lowest-rating commercial TV network.
In September 1990, Northern Star filed for receivership and in January 1991 Ten was relaunched yet again with the first version of its famous ten watermark logo.
See more, including classic TV commercials that aired in Australia at
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