This latest concept was an amalgamation of the ethos of 'long term value' that we try to imbue in all our of brand strategy, as well as a thought of having a 'Golden Ticket' style promotion, in which we slip some style of Golden Ticket into random orders, which would instigate a prize of some sort.
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HOW WILL IT WORK?
This year, every week, we're going to drop one of these sketches into an order that ships out.
If you get one, frame it. Hold onto the bastard nice and tight. I wanted it, but I've committed to this campaign, so you'll need to hang onto it for the time being.
