Starbucks is launching a new line of olive oil-infused coffee drinks, which the company's CEO, Howard Schultz, believes could transform the industry. The drinks will debut at Starbucks' 25 Italy locations before coming to the US this spring. Schultz believes the new line, called "Oleato," will be a "market-maker" in an industry struggling with tightening consumer demand. Alongside the new coffee, Starbucks is also unveiling an Oleato espresso martini.
