One of the main reasons to have a website is to get found online when someone is looking for information regarding your type of products or service offerings. These days, your website is your company – it replaces a physical space with a virtual space.
Like roads lead customers to a physical place of business, keywords lead online users to your virtual place of business. Without doing foundational SEO work, your website will not have the opportunity to get found by the right people. And even worse, your competitors will have a wide opening to rank for your keywords, meaning they will get the first crack at potential customers.
Selecting the right business keywords is the first step to mapping out how potential customers will be able to find and access your virtual space. (Check out this blog, How to Select the Right Business Keyword for SEO ([ Ссылка ]), for details on how to do that.)
Once your list of target keywords is defined, the next step is to enable search engines to connect them to your website. Watch the video, or read the transcript on the blog ([ Ссылка ]), to learn how to add keywords to your business website using the SEO basics required to increase online visibility.
If you have any questions about adding keywords to your website or increasing your online visibility, we're here to help ([ Ссылка ]). Good luck!
