Virgin is a well-known name, and its founder Richard Branson has rock star fame. Richard Branson started Virgin airlines which was an instant hit. Richard wanted to start his own soda company as a competition to coca-cola.

Virgin cola started to gain a considerable market share in the UK. It toppled Coca-Cola as the number 1 soda company in the UK. Richard had ideas to introduce Virgin cola to the USA. For a publicity stunt, Richard drove a tank in New York time square, crushing cans of cola.

Here Richard Branson Explains How Coca-cola woke up to the competition and went all guns to destroy virgin cola in the UK with all its arsenal.

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"How Coca-Cola Kneecapped Virgin Cola : Richard Branson"

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