0:22 Anti-design, new ugly
3:26 Brutalism
8:10 Meme art

New Ugly is a general term for the micro-trends associated with the popularity of anti-design. Anti-design questions the "rules" taught in design schools.
In contemporary visual aesthetics, brutalism focuses on the straightforwardness of the message, without embellishment. Hence the large typography, and the lack of processing of any elements or their arrangement. Just the main message and nothing else. This is the essence of brutalist design clear in terms of meanings and overloaded visually - with absence of any symbolic and metaphorical content. In the world of design, it can be defined as freestyle.
Memes have become quite common visual code, like emoji, emoticons, and stickers. Their overabundance in the frame can give birth to a new trend: meme art.

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