Comme Des Garçons (CDG) is one of the most recognizable brands in the fashion industry. Between thought-provoking collections and appearances on celebrities like Kanye West, Justin Bieber, and Drake, as well as collaborations with the likes of Converse, Nike, and Supreme - Comme Des Garçons has established itself an industry staple. Nearly everyone knows the famous heart logo, but not as many know the wild story behind it. In this video we talk about how legendary designer Rei Kawakubo built the brand, and we also dive into how she built Dover Street Market with her husband Adrian Joffe. In many ways, this is a master class of how to navigate the worlds of design, business, and marketing. This is the history of Comme Des Garçons.

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