This K-pop idol is going viral as he was spotted at Coachella holding up a signboard to promote his new music. Kino, formerly of the K-pop boy group Pentagon, is now a soloist under NAKED Agency, In which he established himself. Kino is gearing up to release a new EP and is promoting it in a unique manner. A fan saw him sitting on the ground, He then held up the signboard, that says, "Discovered any new artists? Well, you have now. Big release on May 2nd." His Instagram username and his name was also included in it. While some netizens sympathized with him as he sat on the ground vying for the crowd's attention, many consider him a marketing genius. What's your take on Kino's unique promotion at Coachella?

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