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Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast.
We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy.
"Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that, we each have anything taking away from that is ruining the product that you're supposed to be using it for." - Mike Kaput, AI Marketing Institute
Mike Kaput is a seasoned expert in AI-powered content strategies and audience growth for podcasts. With a wealth of experience in leveraging AI tools for optimizing production, Mike has been at the forefront of preventing podcast burnout and enhancing sustained audience engagement. His insights on cognitive bandwidth in content creation and the benefits of a podcast-first content strategy have proven invaluable for podcasters seeking to push the boundaries of their creative and strategic approaches. Through his work, Mike has consistently demonstrated a deep understanding of the evolving podcast landscape, making him a trusted source of knowledge and inspiration for content creators and marketers alike.
Our discussion today emphasizes the importance of cognitive bandwidth and attention management, advocating for a podcast-first content strategy. This approach not only prevents pod fade and burnout but also maintains the excitement and uniqueness that keep audiences engaged.
Tune in to discover how AI can revolutionize your podcasting process, making it more manageable, sustainable, and successful.
Here are the main takeaways of today's episode:


Discover how and which AI tools can revolutionize your podcast production process.


Learn effective strategies for rapidly expanding your podcast audience.


Uncover how AI can help prevent burnout and enhance the quality of your podcast.


Explore the significant benefits of implementing a podcast-first content strategy.


Master the art of managing cognitive bandwidth for more impactful content creation.


 

The key moments in this episode are:
00:05:21 - Podcasting Process 00:08:01 - Podcast First Content Strategy 00:12:29 - Importance of Attention Over Time 00:14:02 - Importance of Cognitive Attention and Bandwidth 00:15:05 - Drinking from the Fire Hose of Information 00:15:47 - Engaging with Unique Podcast Content 00:16:10 - Authenticity and Value Proposition

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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
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