Hello Guys , As content production surges, content marketers are set to compete in the modern digital landscape.
Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023.
1. Digital And Content Evolution
For all the talk over the last few years around digital disruption, the reality is that it has already happened. We are now in a period of evolution, meaning content marketers must change mindsets and skill sets.
2. AI Growth And Conversational Infusion
The introduction of OpenAI and ChatGPT allows marketers to interact with technology in a conversational manner for the first time.
As a result, AI will be infused into content marketing strategies at a scale never witnessed in our lifetime.
ChatGPT reached 100 million monthly active users just two months after launch.
3. Content, Search, And SEO Fusion
Recent search engine guidelines such as the Helpful Content Update and Product Review Updates mean marketers need to be more thoughtful about the content they create.
Content needs to be created for the human reader rather than a search engine ranking to stand out from the noise.
4. Purpose And Differentiation
Content that lacks purpose will struggle to compete on the search engine results pages (SERPs). To ensure content is discoverable and found online, differentiation is needed.
Marketers need to rethink why they are producing, how, and who for.
They also need to ensure that branded content and messaging are relevant to the intent of their target audience and meet their needs and wants.
5. Visual Variation
Visual content is in demand, from visuals for search experiences and ranking to infographics, images, and charts.
With the explosion of text-based content online produced by humans and machines, visual content marketing can help simplify content. It also offers alternative ways to interact with consumers.
6. AI Experiments Vs. Experience
With ChatGPT reaching 1 million users in just under two months, marketers are experimenting with AI-generated content at a massive scale.
The best content marketers will learn how to work with AI.
This means understanding limitations and exercising caution while adding their experience to produce and supervise AI content tools set to flood the market.
7. Focus And Process
The core fundamentals of good content marketing have not changed. Marketers should not lose focus on that.
In 2023, production and approval processes will need to change. Organizations will need to adapt to the fact that AI is going mainstream. They must adapt processes to accommodate AI to help inform and assist content marketing strategies.
8. Consistency, Consumption, And Value
Consistently producing content for content’s sake will not reap the rewards. Instead, quality over quantity will lead to better engagement in 2023.
Too much content can confuse consumers. This is especially true for content with no relevancy, shows no authority, and offers little value.
83% of marketers say focusing on quality rather than quantity of content is better, even if it means posting less often.
9. Intelligent Automation
Conversational and generative AI has taken most column and opinion pieces over the last few months. However, the use of AI automation for many other use cases has been on the rise for years.
This includes use cases such as the intelligent automation (IA) of website error detection and automated fixes, curation, distribution, and reporting.
10. Human And Machine Symbiosis
AI will not replace humans. Nothing can beat human empathy, judgment, and creativity. If humans and machines work together, it will not replace content marketers’ jobs.
Conclusion
The bar is high in the new content marketing battleground; “average” content will no longer do.
We are set to see a content explosion on the web, and only those who create unique, helpful, and differentiated content will stand out and win.
