In this video, I have talked about the famous brand of Indian medicine and pharmacy market that is dolo 650, and what is the business strategy of dolo 650 that help them to become the brand worth 350 CRORE. And what are business lessons that you can follow from dolo to implement in your business? So, Story begins from 2010 when micros labs are Bangalore based company found out the most common market gap in paracetamol and the problem with paracetamol not giving relief from body pain headache & body ache at some time with fever and in January 2020. when covid cases start to increase in India the demand for dolo 650 starts to increase as covid symptoms are all related to all dolo 650 solutions and doctors are also start recommending the dolo 650 that result in the growth of it. also, the micros labs do branding & marketing in the vaccine centers where they give patient a dolo pill right after taking the vaccine so that the fever get normal and they purchase dolo 650 for the same use and that's how dolo 650 build its brand of 350 CRORE.More In The Video!
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DISCLAIMER: In this video, I have shared my opinion and my knowledge of the topic so don't take it in a bad manner.
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