ChinaJoy, or the China Digital Entertainment Expo & Conference, a summer gaming carnival and festival held annually in China kicked off on Friday.
The festival is taking place from July 28 to 31 at the Shanghai New International Expo Center in the Pudong New Area.
Almost all game leaders in China, including Tencent, NetEase, Perfect World, miHoYo, AMD, Sony Playstation, DENA and Qualcomm, attended the show.
It's the first professional top-level gaming fair held offline in China after the COVID-19 pandemic.
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