Together, J.R. and Drew were named Billboard's Indie Power Players of the Year in 2023, won a Grammy, sold over 4 million records (160M+ in previous years), and had the #1 song on TikTok in the US for the entire year.

J.R. Mckee & Drew De Leon's Digital Marketing Playbook 2024:
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Timestamps:
0:00 Intro
0:30 The First Content Strategy (Get Creators Behind The Song)
1:40 Creating Cultural Content
7:00 How to Work The Social Media Algorithm (Posting)
8:00 Creating a Content Support System
9:40 Inserting Artist into Culture Vs. Creating Culture
12:00 Build Your Artist Proposition
15:00 Creating Artist Community
19:00 How to Brand & Activate Your Community
20:30 Inserting Artist Into Any Conversation

Listen to Our Podcasts Here:
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This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

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