LinkedIn audience expansion: to expand or not to expand? 🤔
In my understanding, audience expansion on LinkedIn essentially allows the platform to take your targeting criteria and broaden it to reach what it deems as "relevant prospects".
While this might sound appealing, I have my reservations.
LinkedIn is known for its precise targeting capabilities, allowing us to pinpoint positions, titles, functions, seniority, and more within specific industries and company sizes.
Granting LinkedIn free rein to expand beyond these criteria could potentially dilute lead quality.
Think of it like giving Google search enhanced bidding capabilities—while it may seem beneficial, it often ends up conflicting with your goals.
So, until I'm confident in LinkedIn's algorithm's ability to deliver quality leads through audience expansion, I prefer to stick to my meticulously set criteria and avoid expansion.
#DigitalMarketing #Personalization #MarketingStrategy #LinkedInAds #AudienceExpansion
