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No matter how good or bad 2020 treated your ecommerce store, brace yourself for 2021 cause this cake will only get bigger...
Companies that will be able to handle increased complexity will be rewarded with more sustainable growth, while the ones that are effective in quick-test iteration for their offers and creatives will scale fast. Those who won’t adapt...will struggle.
That’s why in this episode we’ll share with you 7 biggest ecommerce trends for 2021.
Use them to craft a strategy to scale your business and stand out from the growing and ever-more sophisticated competition.
Those 7 hot insights come from:
Making roughly $30,000,000 for our clients only in 2020;
Close observations and spotting patterns
Working closely with 25 ecommerce stores from different countries
Hiring more than 40 marketing industry experts.
Without further ado, here they are:
𝐓𝐑𝐄𝐍𝐃 𝟏: 𝐌𝐎𝐑𝐄 𝐈𝐍𝐓𝐄𝐑𝐍𝐄𝐓 𝐔𝐒𝐄𝐑𝐒 𝐄𝐍𝐓𝐄𝐑𝐈𝐍𝐆 𝐓𝐇𝐄 𝐌𝐀𝐑𝐊𝐄𝐓
On one hand, platforms like TikTok are attracting more and more young internet users, whose purchasing power, although low, increases every year.
On the other hand, the pandemic has forced many new users to use technology.
For example, people over 60 who live in the US tend to use online shopping quite a lot, however, this isn’t the case for many European countries, not to mention emerging markets.
𝐓𝐑𝐄𝐍𝐃 𝟐: 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆 𝐂𝐎𝐒𝐓𝐒 𝐖𝐈𝐋𝐋 𝐂𝐎𝐍𝐓𝐈𝐍𝐔𝐄 𝐓𝐎 𝐑𝐈𝐒𝐄
As more and more businesses are turning online, existing market players will only continue to raise their spending. In short, only the fittest will survive. If you have a poor offer, your customer experience isn’t good enough (yes I’m talking about you, dropshipper!), or you do not focus on long-term objectives such as customer acquisition and brand building, you are more likely to go out of business.
Secondly, cheaper platforms such as TikTok, Pinterest, and YouTube have become increasingly interesting for advertisers, as early adopters always get better rates.
Thirdly, having a well-structured campaign with cross-channel experience and effective remarketing becomes a must, as marketing efficiency becomes more important than ever.
𝐓𝐑𝐄𝐍𝐃 𝟑: 𝐕𝐈𝐃𝐄𝐎-𝐅𝐈𝐑𝐒𝐓 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄
On one hand, video-oriented platforms, such as TikTok and YouTube have become more and more like shopping platforms, and the other platforms such as AliExpress and Amazon are turning more and more to video. The same is true for Facebook and Instagram.
Literally every major player bets on video-first experience and that means that if you want to win the market, you should think about how you can test and reiterate your offer AND creative as quickly as possible, while ensuring the highest quality possible.
𝐓𝐑𝐄𝐍𝐃 𝟒: 𝐎𝐌𝐍𝐈𝐂𝐇𝐀𝐍𝐍𝐄𝐋 𝐀𝐏𝐏𝐑𝐎𝐀𝐂𝐇
Doing omnichannel marketing is something most brands hesitate to do, because of the complexity it brings. However, even if they do start it, they usually do it wrong. Their channels are not connected with one another, the campaign structures have no logic in them, and tracking is imperfect, so no data-based decisions can be made.
𝐓𝐑𝐄𝐍𝐃 𝟓: 𝐎𝐍𝐋𝐘 𝐁𝐑𝐀𝐍𝐃𝐒 𝐒𝐔𝐑𝐕𝐈𝐕𝐄
Working on an actual brand has become more important than ever. This has to do with the increased competition, as well as the fact that platforms such as Facebook, and even native, are tightening their control over vendor quality to ensure a good customer experience. Higher CPMs mean lower profitability, which, in turn, forces store owners to maximize revenue from retention.
𝐓𝐑𝐄𝐍𝐃 𝟔: 𝐈𝐍𝐓𝐄𝐆𝐑𝐀𝐓𝐄𝐃 𝐒𝐇𝐎𝐏𝐏𝐈𝐍𝐆 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄
Platforms are introducing their own versions of the shopping experience.
Instagram has introduced shopping for good, and TikTok is working on the same. Even Facebook is planning on introducing Shopify-like stores on the platform, which will improve tracking and customer data collection massively, by the way.
𝐓𝐑𝐄𝐍𝐃 𝟕: 𝐈𝐍𝐅𝐋𝐔𝐄𝐍𝐂𝐄𝐑 𝐄𝐅𝐅𝐄𝐂𝐓
There’s a new influencer trend on the horizon and it’s called livestreamed shopping.
In short, influencers promote products on the live stream, which works a bit like a mix of entertainment TV and TV shopping channels.
TikTok was the first platform to introduce it, but another big player, Alibaba, followed immediately by introducing a similar feature in AliExpress.
KEYWORDS FOR 2021?
...Professionalization, brand, complexity, and creativity.
