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What makes some companies excel in customer satisfaction and innovation, while others lag behind in the same industry? The secret is in how they treat their employees and making sure that their satisfaction for the long term remains a priority.

The problem with most organizations is that they treat employment as a basic transaction, missing out on the opportunity to engage their workforce meaningfully.

What if every day at work felt like a unique and valuable experience for employees?

The key lesson is to shift from a transactional approach to creating an engaging and memorable employee experience.

This is the strategy leading companies have adopted that has boosted their employee satisfaction and productivity.

What’s your take on the importance of employee experience? Share your thoughts in the comments.

BOOKMARKS:

0:00 -- Intro
0:19 -- Research and insights from CHRO
00:36 -- Comparison of companies in the same industry with different customer experiences
01:28 -- Thomas Gilovich's research on satisfaction from physical goods vs. experiences
02:44 -- Top companies treating employee experience as an experience rather than a transaction
03:51 -- The shift in employee experience from 2017 to present
06:52 -- Evolution from utility to productivity to engagement to experience in the workplace
08:36 -- The challenge of focusing too much on engagement programs without changing core workplace practices
10:04 -- Hedonic treadmill: Boosting employee engagement temporarily with perks
11:56 -- Conclusion

#EmployeeExperience #LeadingWithVulnerability #Leadership

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Jacob is the international best-selling author of 5 books including Leading With Vulnerability, The Future Leader, and The Employee Experience Advantage. He's also a professionally trained futurist and keynote speaker. Jacob's passion and mission is to create great leaders, engaged employees, and future-ready organizations. His work has been endorsed by the CEOs of Nestle, Cisco, Best Buy, Unilever, Mastercard, Audi, The Ritz Carlton, Yum! Brands, and countless others.

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Jacob's Most Recent Book: LeadWithVulnerability.com/
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