What is SWOT analysis? and how can it be used to analyse a business such as Amazon? This video explains briefly what a SWOT analysis is and how it can be used to assess the strengths, weaknesses, opportunities and threats of a company. SWOT is covered for Amazon with an opportunity for viewers to pause the video and create their own SWOT of Amazon before the answers are displayed. Thanks for watching and I hope you find this video useful!


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