Universal casually revealed the coolest thing anyone theme parks has done this century… maybe you’ve seen it. I apologize it took until this announcement to fully understand the severity of Universal's Epic Universe.
What’s about to become the fourth theme park at the Orlando resort is throwing the first punch in what will become a war between the two Orlando titans. Sure, Universal and Disney have always been rivals, but that was to say… a Cold War. A race between who could out innovate the other, a battle for who could convince a vacationer to visit their park over the other.
With Epic Universe that choice becomes more clear. The debut of this park will usher in a new age, the theme park civil war, if you will… a show which I will be enjoying front row.
But this “war” isn’t just about who can build better rides, it's a psychological war. One company uses nostalgia as bait, and the other is flipping that ideology on its head. How? It exposes the greatest Disney World knick-knack of all time, the lie they’ve sold you.
Nowadays, The idea of Disney World has since become better than Disney World. With inflated prices, budget cut rides, and changes to guest experience, the western world has lost its sense of value for what a theme park really is.
But don’t worry, instead mark your calendars, because come summer 2025 we’re reminded of what a good theme park is.
It’s the first time in a while anyone, whether that be florida resident, tourist, or even Disney Vacation Club members, sees the potential Disney could’ve had… but chose not to.
We get to see the full potential of what the theme park titans will make when held to their high-priced standard, forcing them to put their money where their mouth is.
Today, we’re exploring the Epic Universe and the reason it exists. Another third park introduces new experiences, increases capacity, and ultimately revenue… But why did they settle for this style of theme park? Spoiler, They're using Disney's strategy to drive out the Disney customers who are beginning to see the resort's flaws.
Epic Universe is a piece in a calculated game of chess.
Epic Universe isn’t checkmate, but it is check. If Universal continues playing this game they will become the new kingdom of Orlando theme parks.
🔴 𝐒𝐔𝐁𝐒𝐂𝐑𝐈𝐁𝐄 𝐇𝐄𝐑𝐄 🔴
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