I have been running influencer marketing campaigns for a very long time. Influencer marketing for Shopify products and brands have become a huge topic in the past few years, because facebook marketing and tiktok have been making it very difficult to get good results.
If you want to scale with influencers in 2024, you need to focus on the small things that build long term branding success and raise CVR over time. In my experience of working with over 1000 influencers for brands from 2016-2023, I have found the simple and easy method to bringing in 7-figure sales with Nano influencers.
The reason I rarely opt to work with Micro to Macro level influencers is because they have low engagement. Engagement in volume is good, authenticity is better with smaller numbers as well.
Here are the 3 take aways for you to build an influencer marketing campaign that can actually convert for you:
- Build out the list of 100 influencers in your niche
- Create a marketing and influencer contract
- Start filming your own UGC with your Shopify product
Shopify is one of the easiest platforms to get started with dropshipping but one of the most tricky when you increase orders and deal with fulfillments or refunds. If you want help managing your store, marketing campaigns, starting a store or anything of that nature feel free to check out donedigital.info where I share 7 -figure success stories and digital products that help you scale your E-commerce brand through social media.
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